"Jennifer is so authentic," said Coach's creative director Stuart Vevers in a statement. "She's determined and she's an original who has followed her own path to do things her own way –– she really embodies the attitude of Coach and our new campaign."
Jennifer Lopez on Tuesday announced the campaign on her Instagram, sharing her thrill at what’s to come with her 105 million followers. “I’m so excited for this collaboration with Coach,” she said. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style –– an uptown downtown mix.”
JLo the 50-year-old mega start will be the new global face of the Coach brand. “I’m so excited for this collaboration with Coach” JLo said in a statement. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style––an uptown downtown mix.” The announcement was accompanied by the first image of the new campaign, featuring the singer in a leather coat and patterned scarf. The black-and-white photos also included the brand’s logo.
During her music videos in 2002 JLo wear coach in most of her music videos which creates an authentic connection with the brand.